Wednesday, October 14, 2009

WWD Forum on Consumer Engagement: New Rules for Sure!!!

I had a wonderful opportunity recently to hear and meet some amazing speakers arranged by Women's Wear Daily in New York. Brian Kalma (Zappos) is a bundle of ideas and energy (Who doesn't envy all the cutting edge programs Zappos has launched?). Charlene Sawyers from P&G really surprised me with their programs, since my own 4 year tenure with P&G was so conservative. Check out this Youtube video for Gillette and smile. Marc Gobe wrote a book on emotional branding and has another book out in January; Laura McEwen from Teen Vogue opened our eyes to the new Millennials and their spending power. And what more can you say about Norma Kamali? Ahead of her time. Always was. Always will be. And very beautiful to boot, would kill for her cheekbones. In all, a wonderful day packed with industry talent and endless ideas. Stay tuned for some of our own!

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